This is a fun and practical workshop that will help your staff become better, more confident writers – whether it’s for your public site, intranet, email marketing or social media.
This writing for the web course covers:
- how and why people read differently online
- crafting short sentences
- writing in plain English
- headlines that work for both search engines and users
- creating persuasive intros
- formatting copy – from bullet points to subheads
- writing links (and why “click here” links are a mistake)
- how to structure copy
- search engine optimisation (SEO)
- Web Content Accessibility Guidelines (WCAG 2.0).
A writing for the web course customised for you
This isn’t a cookie cutter course – instead, the content will be tailored to suit you.
Exercises will be threaded throughout the course and can even be based upon your content.
Delivered on your premises anywhere in New Zealand
My workshops can run anywhere you choose – whether it’s a venue near your office or in your boardroom.
Most workshops run for a day, but half-day and two-day courses are also popular. Contact me using the form below and we can discuss your situation.
Taught by an experienced writer
This writing for the web workshop is taught by Dan Kaufman, a former Sydney Morning Herald editor and journalist.
Since leaving the paper, Dan has helped a wide range of organisations, from government departments to corporations, to improve their digital content.